LinkedIn is close to one billion members worldwide, and is still growing really quickly.
While LinkedIn used to be a place to place your online CV, it is now a thriving business networking platform, so showing up in a professional manner is a must!
Think of LinkedIn as your link between the physical world and the digital; your personal, professional landing page online.
In this video I will show you the most important parts of your profile to optimise, and what to think about while optimising your profile.
Here's a checklist from the video.
Your profile photograph:
✓ Up to date
✓ Professionally shot
✓ Head and shoulders
✓ Plain(ish) background
Background image:
✓ Use a company branded image
Your headline:
✓ First 46 characters key
✓ Use title or value statement
Your About section:
✓ Write how you talk.
✓ Keep it short
✓ Use simple, concrete language
Creator mode:
✓ Only if you're posting at least twice a week
✓ Turns default button from connect to follow
✓ Chose 5 hashtags that best describe your content
If you have any questions, please feel free to email me at mike@sixsells.co.uk (no cold sales messages please)
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Six Sells is a B2B communications agency for sales and marketing leaders.
We help your client-facing people to speak to more of your ideal clients, more often, via social media and personable content.
We offer training, consulting or done-for-you services, which increase the awareness, familiarity, trust and interest in your company and its products and services.
Email hello@sixsells.co.uk for more information.
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#linkedin #businessnetworking #socialselling #peopleshapedcomms #mikenicholson #sixsells
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