Our directors, Karen and Mike, have a combined 60 years of marketing, sales and business development experience within media, advertising, adtech and consulting businesses.
Today we're 100% focused on helping the senior commercial executives who lead these businesses to talk to more of the right people, more often, using personable content that they publish on their social media profiles.
This people-shaped content strategy enables brands to grow awareness, familiarity, trust and interest in their products and services by increasing the quality and quantity of touchpoints between seller and buyer.
On social media, people pay far more attention to the personable content of other people than they do to the corporate content published by a company page, yet 99% of B2B comms is done exclusively via company pages.
Our team work with your leadership team to define your target audiences, the messages you wish to deliver to each of those target audiences, and then identify the people within your business who are best placed to lead the communication of each of those topics, to each of those audiences.Influencer marketing took off in such a big way because people pay more attention to familiar people they like