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Social Selling Training
Your buyers live in two worlds, the physical-world, and the digital world. Most sellers only show up in the physical-world.
In B2B industries, we often pay big money in wages to employ experienced, well connected sellers who have a large network of buyers, but are your sellers making the most of their network in the digital world?
The answer is probably not. A study by Six Sells found that less than 20% of B2B sellers had been active in their newsfeed in the past 30 days, with some industries well below that benchmark.
It's an inconvenient truth that your buyers spend more time browsing their LinkedIn newsfeeds every month, than they do sat in front of your sellers, so why wouldn't you leverage that attention?
The three stages to our training include:
1 - Optimise your profile:
Many LinkedIn profiles don't clearly articulate who you are, what you do, how you do it, who you do it with, and why your ideal client should care, so every time a potential client lands on the profile of one of your sellers profiles, it is a wasted touchpoint.
2 - Identify & connect with buyers:
Using LinkedIn Sales Navigator, we help your sellers to identify the industries, the companies, and the buyers within those companies who have influence over a buying decision. We then show your sellers how to save those buyers as leads, check activity alerts for opportunities to engage and build relationships.
3 - Engage with buyers through content:
Once a seller has identified their ideal buyers, and has them saved as leads, we show them a number of ways to engage with those people by producing personable content that buyers will pay attention to, and commenting on your buyers content with thoughtful, valuable ideas.
A quick note for clarification:
Sellers are people (from the CEO down) who have an active role in generating revenue for your business. Buyers are people who work at a company you would like to sell to, and have some influence over future buying decisions.
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Read more here, or email hello@sixsells.co.uk for more information.
Deeper-dive into social selling:
In this 1.5 hour session, we take your sellers through the optimise, identify and connect, engage system at an far deeper level, and spends considerably more time becoming masters of LinkedIn Sales Navigator and writing personable content that will get the attention of your ideal clients.
🕐 - 3 x 1.5 hour sessions
🙋🏻 - Min 3 people per course
💬 - 30 days 1-2-1 follow up support
