As in real-life, on social media people pay more attention to the personable content of other people than they do to the company content published by brands.
Yet a huge percentage of B2B communications via social media relies solely on the company page.
The solution? People-shaped communications: Your people should be your largest organic communications channel. To maximise the attention, awareness, familiarity, trust, and interest in your company, and its products and services, training and enabling your client-facing, senior executives to be effective communicators on social media is a game changer.However, most senior executives lack the time to be consistent with their content on social channels, which renders them invisible.
More engagement and more revenue:
‣ A senior advertising exec we work with regularly gets over 1,000% more engagement than the content from his company page.
‣ Several clients have received inbound messages as a result of our writing, which led to six-figure deals from clients they wouldn't have otherwise thought to connect with.
‣ One client reported hearing key communications messages from his LinkedIn content being repeated back to him in face-to-face meetings.
First we establish your audiences, your communications topics for each audience, and who within your organisation is best placed to lead those social conversations.
We then work one-to-one with your senior executives to write the ideas out of their heads, and into the newsfeeds of your ideal buyers.
Each week the executive we are supporting sends us a short voicenote, in conversational style, or holds a 5-minute voice call with our team.
We use that voice note to shape the tone, ideas, stories, and thoughts of your executives, but with all of the planning, research and writing done by our team.
This process requires just 5-minutes of your execs time a week, and will significantly increase attention, awareness, familiarity, trust and interest in your company.