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People shaped insights
Why isn’t our company page on LinkedIn getting traction, and what should we do instead?
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Without attention, everything else is academic
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Your ideal clients will pay more attention to your people than they will to your brand
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Your CEO's LinkedIn content is more effective than cold calling
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Familiarity in the buying group: Why so many deals stall behind closed doors
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The blueprint for B2B comms success in 2024 has 3 simple elements.
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Optimise your LinkedIn profile for 2024
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How the humble voice note can transform your marketing communications copy
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Are your sales and marketing copywriters in the weeds, but writing for people in helicopters?
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A sales team is for life, not just for Q4.
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An interview with Rachel Powney on The Six Sells Podcast
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The Mere Exposure Effect: Why your people should be far more visible on LinkedIn.
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B2B Sales: Marrying scale with 1-2-1 messaging
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How your CEO can support new business sales
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The 16% gap between B2B sales and marketing communications
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An interview with Barney Worfolk-Smith about the state of B2B Sales in 2023.
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The state of B2B email selling (and what you can do about it)
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Why your people should be your largest organic communications channel on LinkedIn
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Increase the quality and quantity of your sales and marketing touchpoints
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