How your CEO can support new business sales

Mike Nicholson

On LinkedIn, people pay far more attention to the content of other people than they do to brands. That is especially true if those people are well respected, senior, and have a good track record in the industry that you operate in.

So, if you want to get the attention of more ideal clients, more often, why not ask your CEO and other execs if they are prepared to write about what they know in the LinkedIn newsfeed?

Not company posts - it needs to be personable content from people on their personal profiles.

Content from senior leaders is great for you to share, comment on, and otherwise leverage to help you get in front of the right  buyers.

To get started, think about topics that your ideal clients are interested in, and where that intersects with what your CEO and other leaders know about, and that is what you want them to write about.

The net result will be more attention, awareness, familiarity, trust and interest in your products and services.