On LinkedIn, people pay far more attention to the content of other people than they do to brands. That is especially true if those people are well respected, senior, and have a good track record in the industry that you operate in. So, if you want to get the attention of more ideal clients, more often, why not ask your CEO and other execs if they are prepared to write about what they know in the LinkedIn newsfeed?
Not company posts - it needs to be personable content from people on their personal profiles.
Content from senior leaders is great for you to share, comment on, and otherwise leverage to help you get in front of the right buyers.
To get started, think about topics that your ideal clients are interested in, and where that intersects with what your CEO and other leaders know about, and that is what you want them to write about.
The net result will be more attention, awareness, familiarity, trust and interest in your products and services.
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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