In this episode of The Six Sells Podcast, Mike Nicholson, founder at Six Sells, speaks with Nikhil Jain at Dailymotion, and Mike Follett at Lumen Research, to explore the latest insights on video advertising, interactivity, and attention measurement.
đź’ˇ Topics covered:
- How Dailymotion uses enriched ad formats to increase brand recall.
- Why Lumen Research's eye-tracking tech helps brands plan, buy, and measure ads effectively.
- The role of context, interactivity, and sequencing in driving better ad engagement.
- The future of attention-based advertising and how brands can optimise video for maximum impact.
A big thanks to Lumen Research for sponsoring this episode of the podcast!
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Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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