Kunal Nagpal is the Chief Business Officer at InMobi, and I caught up with him in Cannes this year on The Six Sells Podcast.
We spoke about attention, AI, and the new offering from InMobi, Glance TV.
Glance TV essentially turns your inactive TV into a content opportunity for brands.
With attention often split in the living room even when the TV is on, it’s a really interesting idea to turn the TV on standby into a piece of content that - as the name suggests - people will glance at from time to time.
Especially when that content can be tailored to the person in the room.
Thanks to Lumen Research for sponsoring The Six Sells Podcast. The brilliant team at Lumen help brands to increase ROI by planning, buying, optimising towards real human attention.
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