Kunal Nagpal is the Chief Business Officer at InMobi, and I caught up with him in Cannes this year on The Six Sells Podcast.
We spoke about attention, AI, and the new offering from InMobi, Glance TV.
Glance TV essentially turns your inactive TV into a content opportunity for brands.
With attention often split in the living room even when the TV is on, it’s a really interesting idea to turn the TV on standby into a piece of content that - as the name suggests - people will glance at from time to time.
Especially when that content can be tailored to the person in the room.
Thanks to Lumen Research for sponsoring The Six Sells Podcast. The brilliant team at Lumen help brands to increase ROI by planning, buying, optimising towards real human attention.
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Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
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