LinkedIn is close to one billion members worldwide, and is still growing really quickly.
While LinkedIn used to be a place to place your online CV, it is now a thriving business networking platform, so showing up in a professional manner is a must!
Think of LinkedIn as your link between the physical world and the digital; your personal, professional landing page online.
In this video I will show you the most important parts of your profile to optimise, and what to think about while optimising your profile.
Here's a checklist from the video.
Your profile photograph:
✓ Up to date
✓ Professionally shot
✓ Head and shoulders
✓ Plain(ish) background
Background image:
✓ Use a company branded image
Your headline:
✓ First 46 characters key
✓ Use title or value statement
Your About section:
✓ Write how you talk.
✓ Keep it short
✓ Use simple, concrete language
Creator mode:
✓ Only if you're posting at least twice a week
✓ Turns default button from connect to follow
✓ Chose 5 hashtags that best describe your content
If you have any questions, please feel free to email me at mike@sixsells.co.uk (no cold sales messages please)
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Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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