In this episode of The Six Sells Podcast, I spoke to Shazia Ginai from Lumen Research.
The broad theme of the conversation was on how marketers can use attention to drive meaningful outcomes through the interplay of media, creative, and human behaviour.
However we covered so much more as well, with Shazia also sharing her brilliant thinking on:
Why marketers should revisit whether their metrics are giving them the right answers.
Storytelling as a driver of attention, memory, and action.
Balancing media and creative effectiveness as a “marriage made in heaven.”
The roles of media formats as “furnishers” or “light switches” in the brand rooms in your brain (this analogy alone is worth tuning in for).
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
.png)
.png)
.png)
