In this episode of The Six Sells Podcast, I spoke to Shazia Ginai from Lumen Research.
The broad theme of the conversation was on how marketers can use attention to drive meaningful outcomes through the interplay of media, creative, and human behaviour.
However we covered so much more as well, with Shazia also sharing her brilliant thinking on:
Why marketers should revisit whether their metrics are giving them the right answers.
Storytelling as a driver of attention, memory, and action.
Balancing media and creative effectiveness as a “marriage made in heaven.”
The roles of media formats as “furnishers” or “light switches” in the brand rooms in your brain (this analogy alone is worth tuning in for).
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