In this episode of The Six Sells Podcast, Mike Nicholson, founder at Six Sells, spoke with Shazia Ginai, Global VP Consulting, at Lumen Research about how marketers can use attention to drive meaningful outcomes through the interplay of media, creative, and human behaviour.
However we covered so much more as well, with Shazia also sharing her brilliant thinking on:
* Why marketers should revisit whether their metrics are giving them the right answers?
* Storytelling as a driver of attention, memory, and action.
* Balancing media and creative effectiveness as a “marriage made in heaven.”
* The roles of media formats as “furnishers” or “light switches” in the brand rooms in your brain (this analogy alone is worth tuning in for).
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 150 episodes and counting, and the biggest episode achieved over 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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