In this episode of The Six Sells Podcast, Mike Nicholson, founder at Six Sells, spoke with award-winning CMO, Pete Markey, about what his first 90 days as a CMO looks like, his thoughts about Answer Engine Optimisation, Brand building, AI's role in creativity and much more.
Topics include:
* What does your first 90-days as a new CMO look like?
* GEO and the impact it is having on brands?
* How to build a brand
* Human relationships and the importance of them as a CMO
* Creativity and AI's role in the creation
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 150 episodes and counting, and the biggest episode achieved over 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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