Phil Rowley is Head of Futures at Omnicom Media Group. In this episode of The Six Sells Podcast, I talked to him about a range of topics which includes:
Media Fusions - Collision of channels; content as “solid, liquid, and gas” that can adapt to multiple surfaces and formats. Examples: EV charging screens as gaming consoles, influencer + e-commerce integration, gaming-specific social networks.
Accelerated Business Brains - Proprietary AI “second brains” to centralise and search all company knowledge, improving efficiency in document and information retrieval.
Stamina for Sustainability - Incremental, compounding innovations rather than a single “green bullet”. Examples: small in-restaurant vertical farms, repair-and-resell platforms.
Augmented Humans - AIoT (AI + Internet of Things) to improve human physical and mental performance. Examples: AI posture correction wearables, immersive mood/environment systems.
Trust by Design - Embedding ethics, transparency, and reliability into AI and business processes from the outset; managing both technical accuracy and human-to-human trust.
#Marketing #Advertising #Media #AdTech
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