In this episode of The Six Sells Podcast, Mike Nicholson, founder at Six Sells, spoke with Phil Rowley, Head of Futures, at Omnicom Media Group, about media futures and more.
Topics include:
Media Fusions - Collision of channels; content as “solid, liquid, and gas” that can adapt to multiple surfaces and formats. Examples: EV charging screens as gaming consoles, influencer + e-commerce integration, gaming-specific social networks.
Accelerated Business Brains - Proprietary AI “second brains” to centralise and search all company knowledge, improving efficiency in document and information retrieval.
Stamina for Sustainability - Incremental, compounding innovations rather than a single “green bullet”. Examples: small in-restaurant vertical farms, repair-and-resell platforms.
Augmented Humans - AIoT (AI + Internet of Things) to improve human physical and mental performance. Examples: AI posture correction wearables, immersive mood/environment systems.
Trust by Design - Embedding ethics, transparency, and reliability into AI and business processes from the outset; managing both technical accuracy and human-to-human trust.
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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