In this episode of The Six Sells Podcast, Mike Nicholson, founder at Six Sells, spoke with Lauren Barnett, Head of UK Sales, at Samsung Ads about the evolution of CTV Advertising. It was great to meet and talk to Lauren Barnett from Samsung Ads in Cannes in June 2025.
Brilliant to learn more about how Samsung have joined up their mobile and CTV offering in order to significantly enhance the targeting.
Thanks to Lumen Research for sponsoring The Six Sells Podcast. The brilliant team at Lumen help brands to increase ROI by planning, buying, optimising towards real human attention.
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Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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