In this episode of The Six Sells Podcast, I speak with Maria Cadbury from Wult.
We unpack the fast-moving world of data compliance and digital responsibility - and why everyone from publishers to DSPs is now accountable for how data is collected and used across the ad supply chain.
Maria talks about:
Who’s really liable when things go wrong in the data chain - and why annual surveys don’t cut it
What “cookie consent theatre” and “dark patterns” actually mean in practice
How compliance risk can be reduced - and campaign performance can even improve - through clean supply chains
Why the ICO’s recent activity should have the whole industry tightening up
Four bits of advice from Maria for publishers, SSPs, DSPs and advertisers
There are over 100 episodes of The Six Sells Podcast now available on most major podcast platforms including Apple, Google, Spotify, Amazon Music, YouTube and others.
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