In this episode of The Six Sells Podcast, I speak with Maria Cadbury from Wult.
We unpack the fast-moving world of data compliance and digital responsibility - and why everyone from publishers to DSPs is now accountable for how data is collected and used across the ad supply chain.
Maria talks about:
Who’s really liable when things go wrong in the data chain - and why annual surveys don’t cut it
What “cookie consent theatre” and “dark patterns” actually mean in practice
How compliance risk can be reduced - and campaign performance can even improve - through clean supply chains
Why the ICO’s recent activity should have the whole industry tightening up
Four bits of advice from Maria for publishers, SSPs, DSPs and advertisers
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
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