In this episode of The Six Sells Podcast, Mike Nicholson, founder at Six Sells, spoke with Maria Cadbury from Wult about the fast-moving world of data compliance and digital responsibility, and why everyone from publishers to DSPs is now accountable for how data is collected and used across the ad supply chain.
Maria talks about:
* Who’s really liable when things go wrong in the data chain - and why annual surveys don’t cut it
* What “cookie consent theatre” and “dark patterns” actually mean in practice
* How compliance risk can be reduced - and campaign performance can even improve - through clean supply chains
* Why the ICO’s recent activity should have the whole industry tightening up
* Four bits of advice from Maria for publishers, SSPs, DSPs and advertisers
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 150 episodes and counting, and the biggest episode achieved over 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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