In this episode of The Six Sells Podcast, Mike Nicholson spoke to James Harris who has over 30 years of experience in both digital and non-digital areas, including founding three successful agency startups. He is currently VP of Planning and Strategy at WPP where he leads the global strategy for WPP team Amazon.

Here are some of the topics we discussed in this episode:

Delving into whether AI can think, feel and act like a human

Human intelligence as the key factor in AI

Understanding the impact of AI and humanising the interfaces

The importance of training and not assuming that AI is a silver bullet

Making adtech pitches interesting, and the importance of storytelling

Thinking in threes.

The distinction between what is true on AI and what isn’t

Curating information and giving clear instructions to get accurate outcomes

Training irrationality within AI

Telling AI what not to do and intelligent assistance

Creating technology to speed up and scale manual processes

Voice agents for the neurodiverse community and transforming lives

Seeing the world in large language models and the cognitive economy

Understanding the importance of experience

The shift from data to content and context

The changes in search and discoverability - the now, next and future

Using AI as a change agent and democratising technology

How human thought drives AI creativity and brilliant, mad ideas

How publishers and media buyers can affect AI monetisation

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍
Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

‍

‍

‍