In this episode of The Six Sells Podcast, Mike Nicholson spoke to James Harris who has over 30 years of experience in both digital and non-digital areas, including founding three successful agency startups. He is currently VP of Planning and Strategy at WPP where he leads the global strategy for WPP team Amazon.

Here are some of the topics we discussed in this episode:

Delving into whether AI can think, feel and act like a human

Human intelligence as the key factor in AI

Understanding the impact of AI and humanising the interfaces

The importance of training and not assuming that AI is a silver bullet

Making adtech pitches interesting, and the importance of storytelling

Thinking in threes.

The distinction between what is true on AI and what isn’t

Curating information and giving clear instructions to get accurate outcomes

Training irrationality within AI

Telling AI what not to do and intelligent assistance

Creating technology to speed up and scale manual processes

Voice agents for the neurodiverse community and transforming lives

Seeing the world in large language models and the cognitive economy

Understanding the importance of experience

The shift from data to content and context

The changes in search and discoverability - the now, next and future

Using AI as a change agent and democratising technology

How human thought drives AI creativity and brilliant, mad ideas

How publishers and media buyers can affect AI monetisation

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

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