In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alex Knapman, who has a wealth of experience in retail media working at brands including Asda, Ocado, and currently at SG Retail and Halfords.

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Here are some of the topics they discussed in this episode.

With retail media, is the most important word retail or is it media?

Sofa to store media reaches audiences wherever they are - why are more retailers not harnessing the opportunities in this space?

How the CMO can prove the ROI of their brand investments using retail media strategies.

The relevancy flywheel - how do retailers find a balance between revenue and customer experience?

The top three challenges and opportunities for 2026.

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About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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