In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alex Knapman, who has a wealth of experience in retail media working at brands including Asda, Ocado, and currently at SG Retail and Halfords.

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Here are some of the topics they discussed in this episode.

With retail media, is the most important word retail or is it media?

Sofa to store media reaches audiences wherever they are - why are more retailers not harnessing the opportunities in this space?

How the CMO can prove the ROI of their brand investments using retail media strategies.

The relevancy flywheel - how do retailers find a balance between revenue and customer experience?

The top three challenges and opportunities for 2026.

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About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

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