In this episode of The Six Sells Podcast, Mike Nicholson spoke to advertising royalty Patrick Collister, Custodian of The Caples Awards, creative guru, ad trainer, honorary Fellow of the IPA and author extraordinaire about his distinguished career.

Here are some of the topics discussed:

Writing the ‘Accrington Stanley, Who Are They?’ Milk ad and the story behind it

Hiring planners to test a hypothesis and test patterns within data to drive insights

Getting signoff from everyone including Ian Rush, to Liverpool FC to Margaret Thatcher

The proudest ads of Patrick’s career from ‘The Water in Majorca’ to Heinz Baked Beans

Making ads memorable and the difference between the 80’s and today

Left brain advertising and the importance of featuring relatable characters and people

The process of writing a TV ad

The ingredients of the perfect ad and the three P’s - people, plot, place

Importance of creativity and change

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

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Email hello@sixsells.co.uk for more information.

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