In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby who has 20+ years of experience in the agency sector heading up strategy at PHD, Dentsu and Carat before founding her strategic consultancy We Are Masterplan - teaching everything from critical thinking, to pattern recognition and tailoring approaches to both customers and clients. Lucy is also the Founder and Chair of UN//SCENE a creative and marketing festival designed to platform fresh thinking and new voices.
Here are some of the topics we discussed in this episode.
The whisper becomes a shout - the transition to running a company and the reformation of priorities
The powerful, the powerless and the pointless - the importance of shaping and reclaiming the media narrative
Defining strategy and lining up behind a definition that works
The optimal path to your goals within your resources
Articulating your strategic platform and avoiding word salads
Shifting mindsets and getting from point A to point B
The importance of teaching strategy and reflecting consumer mindsets
The myth that only certain people are good at strategy and avoiding gatekeeping
Unlocking the potential of your whole team
The process and the practice of strategy
Strategy as a team sport and taking the pressure off
Finding the opportunities to drive growth and uncover what is useful
Critical thinking and pattern recognition
What growth looks like and differentiation in the marketplace
Accepting and absorbing AI and the importance of critical thinking
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.
Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.
Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.
We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.
Email hello@sixsells.co.uk for more information.
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