In this episode of The Six Sells Podcast, Mike Nicholson spoke to Lucy Verby who has 20+ years of experience in the agency sector heading up strategy at PHD, Dentsu and Carat before founding her strategic consultancy We Are Masterplan - teaching everything from critical thinking, to pattern recognition and tailoring approaches to both customers and clients. Lucy is also the Founder and Chair of UN//SCENE a creative and marketing festival designed to platform fresh thinking and new voices.
Here are some of the topics we discussed in this episode.
The whisper becomes a shout - the transition to running a company and the reformation of priorities
The powerful, the powerless and the pointless - the importance of shaping and reclaiming the media narrative
Defining strategy and lining up behind a definition that works
The optimal path to your goals within your resources
Articulating your strategic platform and avoiding word salads
Shifting mindsets and getting from point A to point B
The importance of teaching strategy and reflecting consumer mindsets
The myth that only certain people are good at strategy and avoiding gatekeeping
Unlocking the potential of your whole team
The process and the practice of strategy
Strategy as a team sport and taking the pressure off
Finding the opportunities to drive growth and uncover what is useful
Critical thinking and pattern recognition
What growth looks like and differentiation in the marketplace
Accepting and absorbing AI and the importance of critical thinking
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
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