In this episode of The Six Sells Podcast, Mike Nicholson spoke to Andrea Tortella, who is the Co-Founder and CEO at Thrad.

Here are some of the topics we discussed in this episode.

Ads in ChatGPT and long tail LLM’s

The new window into the internet and early day learnings

Conversational advertising - talking to the ads and the brands

Moving from static to dynamic

How to set up the ads and results

Branded ‘chats’ and new sponsored experiences

How the media is transacted and specific targeting

Evolving measurement algorithms and pixels

CTR’s and response rates

The middle funnel conversations and redirecting conversations

Sponsored prompts and nudging user decisions

Adapting to user consumption and demand

Making the ad format generative

New protocols and emerging solutions to making media buying simpler

Advertising at the speed of thought, news and culture

Conversational data and improved media buying

Brand safety, contextualising and driving innovation

The relevance of the entry point to the brand

What the future holds

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍
Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

‍