In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luc Benyon, who is the Marketing Director at Adsquare.

Luc has over a decade's experience in the AdTech space delivering GTM, ABM, Product Marketing, PR, and Content Marketing programmes. His extensive portfolio includes marketing leadership roles at Nexxen, Watching That, video intelligence, MCH Global and Aberfeldy alongside creative work at D&AD and mentoring at the Brixton Finishing School.

Here are some of the topics we discussed in this episode.

The first 90 days in a role and the helicopter view

Challenging perceptions and bringing fresh perspectives

Working ‘on’ the business other than ‘in’ the business

Driving revenue and linking the top and bottom of the funnel

The factors that contribute to the sale

Marketing as the multiplier effect and how this can be optimised

Splam - AI generated spam and cold emails

Output marketing scores

The importance of values and authenticity

Understanding the impact you are making

Measurement and identifying the metrics that help decision making

Time saving integrations

Standing out from your competitors and being synonymous with what you do

Advice to those entering the industry

Creativity, craft and storytelling

Knowing when to use AI and when not to

The power of niche and specialist knowledge

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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