In this episode of The Six Sells Podcast, Mike Nicholson spoke to Cadi Jones who is the SVP Emea at Index Exchange.

Cadi is also an ambassador for AdTech Connect and her experience includes MD at Pixability, CCO at Qmee, Commercial Director at Beeswax, Commercial Innovation Director at Clear Channel, Head of Partnerships at Bloom and 7 years at Yahoo!
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Here are some of the topics we discussed in this episode.

Pitching CTV to the media buyer

Combining the power of CTV with digital advertising and targeting

The early challenges of VOD and the comparison to CTV

Who brands are trying to reach

Targeting and CTV

The partnerships with DSP’s

CTV and measurement - bridging linear and digital thinking
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Brands leaning into MMM assessment and applying geographical, regional hold-outs

The impact on sales

CTV as part of retail media strategies

The evolution of local TV advertising

Rapid disruption and how AI is impacting the industry

Driving outcomes, adoption and performance

Standards within CTV and making things possible

Avoiding repetition within CTV

Live events and programmatic advertising

What’s next for CTV
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About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk
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Who is Six Sells?
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Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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