In this episode of The Six Sells Podcast, Mike Nicholson spoke to Gary Gumbleton, who is the Head of Group Content at Ocean Holidays Group.

Gary describes himself as a storyteller and he is a man of many hats (!) with a career that includes Creative Director at Reflect Digital and Frontside, Content Director and Head of Social at Capital Content, Head of Sales and Marketing at iTicket a nine year stint at Vodafone, as well as running his own agency.  He is also a men’s health advocate, using his voice to help others.

Here are some of the topics we discussed in this episode.

Running your own agency and the mental health toll

The emotional versus the rational side of marketing

Commercial storytelling and guiding the viewer through the funnel

Tactical content driven by data backed creatives

Podcasting and individual shorts

The importance of YouTube, Spotify and organic social media

The rise of the online talk show

The content planning process

Social first and the second screen

Drill down into attention and what works for you

Creating feeds based on content concepts

The power of video

The importance of vertical dramas and the mirror strategy

Blogs are for bots

Creating content that the viewer wants to watch

Making the assets to reach the AI audience

How AI can help and hinder

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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