In this episode of The Six Sells Podcast, Mike Nicholson spoke to Duri Mehmet, who is the Group Trading Director at Orion Worldwide. Duri has over 15 years experience in the media industry and she is also the founder of ‘Women in Trading’, a network created to drive parity and representation in this sector and also to support women in trading roles.
Here are some of the topics we discussed in this episode.
Creating female representation within trading
Helping women to grow, be visible and build networking communities
Supporting the Ovarian Cancer Charity
The importance of ‘seeing yourself’ in senior roles
Why there needs to be diversity within trading
The value of empathy within trading
Softer skills and emotional intelligence
The importance of resilience in trading
Being approachable whilst having professional boundaries
Being a member of Women In Trading and what that brings
The balance of voices and doing what initially makes you uncomfortable
Taking opportunities when they arise
Future goals and planning ahead
The importance of male allies
Encouraging more women into trading roles and growing the network
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There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.



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