In this episode of The Six Sells Podcast, Mike Nicholson spoke to Fern Potter, James Harris and Sarah De Martin from Intelligent Assistance.

Intelligent Assistance combine human intelligence with artificial intelligence to solve real business challenges in the new AI economy.

Here are some of the topics discussed:

Moving at pace as a start-up business

Listening to customers to gather information and make meaningful change

Using AI to grow and deliver outcomes

Filling the adoption gap with meaningful technology

Human first, human last

Optimising the ‘everyday’ in ways that were not previously possible

The differences between agents and engines

Saving time for businesses

Upskilling teams for future with AI

The importance of integrity and trust

Delving into who drives the content
‍
AI meeting customers ‘where they are at’

The challenge of deep fakes and the importance of brand safety and building safeguarding

Technology that filters what’s real and what’s not

Good and poor practices within AI

The gender gap in the application and use of AI

How people can keep up with the daily changes within AI

Staying curious and exploring the rabbit hole

Thinking about things differently and the societal shift

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍
Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

‍