In this episode of The Six Sells Podcast, Mike Nicholson spoke to Stephanie Parry, who is the MD UK&I for Jellyfish.

Stephanie has 20 years global experience in both large multi-market organisations and running high-growth SMEs with deep experience in both B2B and B2C environments. Her impressive portfolio includes heading up Shine For Women as MD, Global Managing Director and Managing Partner at Mindshare and Global Media Director at Red Fuse Communications.

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Here are some of the topics we discussed in this episode.

How the client/agency relationship has changed and evolved

Understanding and building trust and empathy

Being in a moment of punctuated change and disruption

Transformational and organisational change

Driving industry thinking forward  

Generative engine marketing and its two audiences: human and agentic

What is influencing your brand

Shaping technology and thinking

Brand and asset perception to build and craft differently

Lots of 'littles'

Adapting your strategy for your audience

Influencing a creative economy

The connected media conversation

Meaningful, authentic brand identities

Great distinctive brand work

Building long term memory structures and earning consumer attention

New era of marketing to share and collaborate

Light years and lizard brains

Storytelling that you want to buy into

The onus on consumers to consciously curate and assess the information being served

Looking 5 years ahead

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 150 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

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