In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alice Anson, who is the Director of Digital Media at Nectar360.

Alice is also an IAB UK board member and her impressive experience includes Head of Digital Partnerships at Eurostar, negotiating global contracts at The Body Shop, trading and marketing at lastminute.com and direct management at Amazon.

‍

Here are some of the topics we discussed in this episode.

Within retail media, which word is the most important? Retail or media?

Advertising in the aisle

Retail media networks and walled gardens

Delving into the data and building an IP

Balancing the needs of the shopper and the advertiser

The right message at the right time with the customer at the heart

Managing stakeholder expectations

Targeting the right consumer with your brand
‍
Above the line campaigns within retail media

Connected stores and bringing screens and apps together to infuse data cues

How data powers the store experience

The power aisle

Modelling customers and purchasing decisions

How AI is integrated into the retail media network

Audience building and media planning

Unlocking measurement and the ambition for real time programmatically serviced results

The weather and responding to real time cues

Transparency and standards within measurement

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍
Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

‍

‍

‍