In this episode of The Six Sells Podcast, Mike Nicholson spoke to Alice Anson, who is the Director of Digital Media at Nectar360.

Alice is also an IAB UK board member and her impressive experience includes Head of Digital Partnerships at Eurostar, negotiating global contracts at The Body Shop, trading and marketing at lastminute.com and direct management at Amazon.

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Here are some of the topics we discussed in this episode.

Within retail media, which word is the most important? Retail or media?

Advertising in the aisle

Retail media networks and walled gardens

Delving into the data and building an IP

Balancing the needs of the shopper and the advertiser

The right message at the right time with the customer at the heart

Managing stakeholder expectations

Targeting the right consumer with your brand
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Above the line campaigns within retail media

Connected stores and bringing screens and apps together to infuse data cues

How data powers the store experience

The power aisle

Modelling customers and purchasing decisions

How AI is integrated into the retail media network

Audience building and media planning

Unlocking measurement and the ambition for real time programmatically serviced results

The weather and responding to real time cues

Transparency and standards within measurement

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

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