In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tomas Forsbäck, who is the CEO and Founder of ReadPeak.

ReadPeak have helped over 1,000 brands to make native advertising a strategic part of their marketing through their innovative platform. Described as a ‘rock star founder’ by his peers Tomas is an entrepreneur who has set himself a mission to prove that with the right technology native advertising can beat social media platforms in conversion rates.

Here are some of the topics we discussed in this episode.

Advantages of startups adopting new AI ad tech

Strategic and tactical AI approaches

Fitting into the new AI world to look at how your business needs to evolve

Thinking about what an AI driven market will look like in 5 years time

The importance of coding with AI

How your education will change to adapt to this skills shift

Coders as architects and their new emerging job roles

The explosion of apps in a noisy marketplace

Planning for a future that is vastly unpredictable

The Open Web, publishers and advertising

Changing models - what needs to change in an AI world

What social media have done really well in marketing

The reach and frequency argument

Attentive reach and frequency and outcomes

The importance of the ad experience and integrated placements

Going beyond the impression based model

Native content blending in to stand out

The impact of audible books and the impact of A/B testing

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About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 125 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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