In this episode of The Six Sells Podcast, Mike Nicholson spoke to Rob Webster, Founder and CEO of TAU Marketing Solutions. Rob’s impressive portfolio includes CSO at Kindred and Crimtan, Global VP of Strategy at CvE plus strategic roles at Plug Media, InfoSum, Sub2 and Mediacom.

Here are some of the topics we discussed in this episode.

The top three questions that marketers are asking AI right now

Machine learning and LLM’s

Predictions are the points

Having a framework and what data you are trying to extract

Custom GPT’s and seeing what’s possible

The pros and cons of each LLM

Leaning into new techniques

Risk profiles

The importance of coding

The changing role of the engineer

Vetting the final output

Bringing ideation to life within the hour

Using AI to spark ideas

Trust and reliability

The human level loop and fallibility

The small company advantage

Transforming spaces

The big company ‘moat’

Engaging and talking and finding what works for you

Recognising your own value in the system

‍

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍
Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

‍

‍

‍