In this episode of The Six Sells Podcast, Mike Nicholson spoke to Simi Gill, who is the Head of Digital at The Kite Factory. Simi has risen through the ranks after first starting in 2019 as Digital Account Manager and impressing with her strategic in-depth digital expertise. Her interesting portfolio also includes 3+ years at Mediacom working with planning and buying.
Here are some of the topics we discussed in this episode.
Getting rid of the jargon within measurement
Understanding Era 1 - deterministic and linear
Era 2 - multi touch and cross channel
The nuances of Era 3 - modelled and predictive measurement
Governance of privacy
Changes in user behaviour and fragmented attention
Increase of AI and zero click journeys
Attribution and the total system level
The media multiplier effect
Moving away from direct response to a broader mix of channels
The signals to fill the gap
Contextual targeting and changing mindsets
The challenges facing marketers as the changes take place
The importance of first party data and modelling
The key takeouts of the 3rd Era
Display, conversions and view through
Building brand saliency and exposure
Authenticity and trust
Google Analytics and reporting
Will there be a 4th Era?
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.
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