In this episode of The Six Sells Podcast, Mike Nicholson spoke to Ollie Deane, former Director of Commercial Outdoor and DAX at Global, Agency Group Head at Clear Channel and now Co-Founder of The GoodNet - winner of Campaign’s Start Up of the Year 2025 Award.

Here are some of the topics we discussed in this episode.

Understanding the UN definition of sustainability

Sustainability as a transformational challenge

The opportunity and the challenge

Meaningful progress within sustainability

Sustainability as a business driver

Sustainability as a driver for performance

The three C’s - content, carbon and corporate

The metrics to put in place to reach your bigger goals

Chasing progress over perfection

Brands and responsible manifestos

Programmatic, carbon and wasted energy

Curation within the industry and the levers that can be pulled

Licensing data and activating media

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business

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