In this episode of The Six Sells Podcast, Mike Nicholson and Fern Potter spoke to Ben Williams about ‘Agentic Advertising’.

Ben is the MD and Founder of Kiln which sets out to solve mission-critical commercial, technology, and operational problems for media and advertising companies worldwide.

Widely seen as the OG of agentic advertising Ben has 25+ years in commercial and product roles spanning start-ups to international enterprises.

Topics discussed include:

•⁠  ⁠Ben’s approach to agentic projects and AI briefs
•⁠ Transparency of ad spend
•⁠ The concept of human + tech = the deal
•⁠ The brand agent, the sale agent and creating storefronts
•⁠ Pre-bid and off the shelf
•⁠ Testing and learning
•⁠ Hold companies and independents
•⁠ New audiences opening up including creators
•⁠ Thinking about where the eyeballs are
•⁠ The digital to AI hop
•⁠ Trust, governance and confidence within the process and the people
•⁠ Collaborating and growing opportunity
•⁠ Ben’s views on who is driving agentic advertising forward
•⁠ Changing the shape of the lumascape

Who is Six Sells? 

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology. Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web. We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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