In this episode of The Six Sells Podcast, Mike Nicholson spoke to Niki Chana who has 15+ years of experience in the digital industry leading impactful brand initiatives and executing digital strategies on a global scale. Currently Programmatic Strategy Director at SBS her impressive career includes roles at Playground xyz, Eyeota, Verizon, Dentsu, Freewheel, Sizmek, Sky and Associated Newspapers. Niki is also a member of MEFA and a founding board member of The Women In Programmatic Network, where she continues to volunteer.  

Here are some of the topics we discussed in this episode.

Smart phones, dumb planet

The over reliance on AI and turning a blind eye to the environmental cost

The hidden carbon cost that AI has on the planet

What actually happens to the data and how is it stored?

Collectively coming together as an industry to reduce wastage and inefficiencies

Fragmented content and organising the space

Being transparent with brands

The importance of responsibility and making sustainability profitable

Government schemes to reach Ad Net Zero by 2030 and meeting in the middle

Education and understanding your outgoings

More than a box ticking initiative

The digital ecosystem and the individual response

Using AI for good

Where we are and where we are going

Reaching audiences and multiple devices efficiently

Up-skilling staff to understand the programmes and what works for your business

Making our industry more sustainable and the importance of research and curation

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

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Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

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