In this episode of The Six Sells Podcast, Mike Nicholson spoke to Dean Harris, Head of Co-Op Media Network, accountable for commercial strategy, proposition development, marketing, operations, innovation and team leadership.

Here are some of the topics we discussed in this episode.

The decision behind creating a retail media network

Separating the proposition away from supermarket grocery retail media towards convenience retail media

The big punch of a small shop

Treating the network as a brand  

The importance of positioning

Challenging the status quo about small baskets

Trust and the importance of people

Events that signal credibility

Easy to buy, easy to serve and easy to sell

Sharing the proposition, the evidence, creating curiosity and having the conversation.

The importance of relationships

Varied purchase cycles and the serendipity of B2B
 
The importance of being visible on LinkedIn with your personal brand

Familiarity, trust and credibility

The convenience environment and the shopping mindset.

Brand equity,  loyalty, trial and non negotiables  
‍

The mission based approach

About The Six Sells Podcast:

The Six Sells Podcast is for people working in marketing, media, advertising and adtech.

There are over 100 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

Want to get in touch? Email hello@sixsells.co.uk

‍
Who is Six Sells?

Six Sells is a UK-based executive visibility and thought leadership agency that works globally with CEOs and senior leaders in media, advertising, adtech and technology.

Founded in 2018, we turn each executive's expertise into distinctive, authoritative content in their own voice, built to reach two audiences at once: the humans that matter to them, and the AI models those humans now ask for answers.

Our work combines executive ghostwriting, video, podcasts, photography and awards to build familiarity, trust and authority across LinkedIn, Reddit, YouTube, Substack, the trade press and the wider web.

We also help executives and their companies improve their visibility in AI search and large language models (LLMs) through generative engine optimisation (GEO), increasing the likelihood that platforms including ChatGPT, Google Gemini, Perplexity and Claude can discover, understand, cite and recommend their expertise.

Email hello@sixsells.co.uk for more information.

‍

‍

‍