In this episode of The Six Sells Podcast, Mike Nicholson spoke to Tom Barbour, who is the Sales Director at Vistar Media. His career spans roles at GumGum, Blis, and Opera Mediaworks as well as mentoring at Outvertising.

Here are some of the topics discussed:

The three key benefits of dOOH

How L’Oreal and Arsenal harnessed dOOH

DOOH as a primer and core part of the media mix

Measuring the effectiveness of dOOH and the advancements being made

Audience data, search intent and profiling

Matching search uplift and historical data

Measuring till sales to give an ROI on campaigns

The retail media space

Harvesting device IDs and programmatic

The best idea for an dOOH creative that hasn’t yet been done

The ‘no click’ search and how it affects publishers within ‘breaking news’

Using dOOH as an extension to a sales strategy

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There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.

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Who is Six Sells?

Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.

Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.

With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.

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